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工商管理学士

体育管理-体育营销

On Campus
Academics / School of Business / 体育管理-体育营销

你相信博彩平台推荐有多棒. 以推销他人为职业.

Sports are loved around the world, attracting millions of fans, attendees and buyers. 任何与体育相关的组织, 有一个有效的体育营销策略来建立品牌知名度是非常必要的, 提高客户忠诚度,创造收益. 博彩平台推荐的体育管理工商管理硕士(体育营销方向)将帮助你发展管理, 市场营销和商业技能,你需要在令人兴奋的市场中创造制胜战略和成功的活动, 充满机遇的体育营销行业. 

体育管理-体育营销工商管理硕士课程旨在为您提供启动或加强体育商业生涯所需的管理和营销基础知识. You’ll take a variety of courses covering all aspects of sports marketing, taught by faculty who bring years of industry experience. You’ll gain practical insights into the world of sports marketing, as well as professional connections – all part of a hands-on, 现实世界的体育营销教育.

  • You’ll study with professors who bring years of industry experience, having worked in a variety of athletic administrative roles including athletic director, marketing, fundraising, NCAA compliance, 设施管理及建议, 作为全球和校际体育管理方面的权威人士,他还从事国际工作.
  • 博彩平台推荐是世界上为数不多的在奥运会期间协调学术经验的体育管理项目之一. Since 2004, our students have traveled to the Games to interact with Olympians, IOC members, 以及与主办城市组委会和国际体育商务会议有关的主管.
  • 体育营销专业的学生可以在全国范围内接触到与博彩平台推荐有联系的体育专业人士. These relationships make possible invaluable mentorships, internships, professional connections and even job opportunities.
  • Our program has a strategic partnership with the MLB Cleveland Guardians (formerly Indians), NBA Detroit Pistons, MiLB Toledo Mud Hens, 以及托莱多瓦利耶曲棍球组织. Students are able to interact with team administrators, gaining practical, 实践培训和经验.
  • 我们的体育管理咨询委员会由体育界的校友和从业人员组成,他们为当前的趋势提供意见, 确保获得相关课程的见解和实习等体验式学习机会, 实习和指导.
  • 在Peregrine的全国标准化测试中, in the area of Marketing, 午餐商学院学生的平均得分为8分.7 percentage points higher as compared with students from other ACBSP schools.
BBA to MBA Program

这种加速课程可以让你同时获得工商管理硕士和工商管理硕士学位, giving you the ability to earn a bachelor’s and master’s in just five years, 节省你的时间和金钱. 了解我们的MBA课程.

Linking industry knowledge to professional practice, 我们的学位课程提供了一个真实的体育管理教育,为渴望在体育事业中工作和发展的TU学生提供指导和机会.

由专业人士教授的专业课程

Various courses in the program are taught by professionals in the field, 包括一名经过认证的NBA体育经纪人, President of the National Olympians Association in Sierra Leone, former Director of Media Relations for the Boston Celtics, Marketing Coordinator for the Atlanta Braves and others.

Everywhere, Internships

TU students have interned with myriad sports organizations, including pro franchises such as the Cleveland Browns, Pittsburgh Steelers, Tennessee Titans, Buffalo Bills, Milwaukee Brewers, St. Louis Cardinals, Atlanta Braves, Indiana Pacers, Philadelphia Force and Indiana Fever. 我们的学生已经在全国各地的大学体育部门获得了实习机会-从维克森林大学, 去了圣母大学, to Boise State. And, they’ve interned in nearly every area of sport such as the NCAA Final Four, PGA tour events, 职业网球巡回赛, 克利夫兰体育委员会, 坦帕湾体育委员会, the Sugar Bowl, ESPN, 女子体育基金会, 勒布朗·詹姆斯营销公司, 中央电视台体育网和其他很多电视台.

体育管理谘询委员会

我们的体育管理部门将校友和行业专业人士聚集在一个咨询委员会, which provides invaluable professional insights and guidance to all areas of our program. The council includes a sport lawyer from Harvard who practices in Washington DC and China; a five-time Olympian from Puerto Rico with extensive executive experience with national governing bodies of sport; an associate strength and conditioning coach with the Green Bay Packers, 还有一位来自罗马尼亚的奥运选手,他是亨茨维尔阿拉巴马大学的运动学教授. 该委员会目前还包括五名与美国职业棒球大联盟守护者(前印第安人)合作的校友。, NFL Pittsburgh Steelers; eBay, MiLB Louisville Bats, 密歇根州立大学(力量和体能),并与金字塔体育娱乐公司作为NFL经纪人. 行业专业人士和校友发出了2022年的邀请,其中包括NFL印第安纳波利斯小马队的球探和AAA路易斯维尔蝙蝠队的运营副总裁.

在体育管理-体育营销课程中,您将以最好的方式发展职业技能-通过实践. 作为专业人士的一部分, hands-on education, you’ll apply learning and gain valuable experience as you’ll have the opportunity to:

  • Complete an internship and field experience – both are required
  • Collaborate on and present major projects – most courses incorporate them
  • 分析体育案例研究
  • 在角色扮演场景中担任体育会议专员或专业体育场馆的营销经理.
  • 参加一个团队课堂项目,在这个项目中,你将与来自南佛罗里达体育管理项目的小组成员进行虚拟工作.
  • 继续研究体育分析这一新兴领域——该专业需要这方面的课程
  • 接受游戏操作方面的实际培训
  • Serve as a sales associate for a professional sport team
  • Serve on committees for leadership development program
  • 参加体育商务会议
  • 设计品牌重塑活动
  • 设计体育旅游活动
  • 建立和维护体育相关网站
  • Learn to use tools such as Canva and Adobe Spark to create media graphics
  • 参加体育管理俱乐部系列演讲——俱乐部最近邀请了来自克利夫兰骑士队的演讲者, 哥伦布蓝夹克队, 俄亥俄州立大学体育系, the Detroit Tigers and the National Fastpitch Softball League.
CURRICULUM

Sports Management Core 

专注方向:体育营销
  • MKT253营销传播- 3小时
  • SMG235 Sports Marketing & Promotions – 3 hours
  • MKT364 Event Marketing and Management – 3 hours
  • SMG335体育媒体技术- 3小时

Total – 12 hours

有些课程可能有先决条件. 详见课程描述.

Total BBA hours 121

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

SAMPLE COURSES

体育市场推广(SMG235) -本课程旨在帮助学生理解体育商业的写作技巧,重点是社交和数字媒体应用,以成功的营销和推广活动. 学生将接触到写作, designing and editing a variety of documents used for sport sponsorship proposals, 品牌宣传活动, fan loyalty programs, marketing plans, 代言协议和活动筹款计划. Students will apply fundamental principles of sport blogging, meeting deadlines and web layout for the internet.

营销传播(MKT253) -本课程涉及广告和促销职能的运营和管理,包括其在营销系统中的地位以及与其他业务职能的关系.

事件营销与管理(MKT364) -检查调度实践, planning, organizing, promoting and supervising commercial and private events. Business planning is emphasized as students are familiarized with theories, 营销术语和物流, promotions, management, decision making and analyses of customer behavior. 本课程强调核心文件的创建和实施,以呈现给潜在的投资者, clients and employees.

Graphic Design (ART325) – This course will investigate the mechanics of visual perception using digital design tools. Focus will be on the formal properties of design including space, line, plane, mass, shape, texture and color; and the organizational fundamentals of unity, balance, rhythm and movement. 学生将准备和制作一系列与专业实践相关的数字设计项目. 重点将放在沟通思想所需的规划和视觉思维原则上. Problem solving on an individual and group level will be stressed.

FORMAT

On Campus – Offered in a 15-week semester format with a start date of January and August

Other CONCENTRATIONS

其他体育管理专业:

The global sports industry is worth up to $620 billion today. 随着增长速度超过全球GDP,该行业的长期前景似乎很强劲. Highly sought after by sports-related organizations, 博彩平台推荐体育管理专业的毕业生在体育产业的各个领域都取得了成功.

CAREERS
  • 助理体育主任:职业生涯的提升
  • 体育副主任
  • 运动员发展/筹款主任
  • Athletic Coordinator
  • Client Services
  • 社区关系服务
  • 财务和活动团队总监
  • Director of Major Gifts
  • Director of Operations
  • 高级座位和招待总监
  • Event Coordinator
  • Fan Engagement
  • Fan Services
  • 业务拓展经理
  • Marketing Coordinator
  • Marketing & Event Manager
  • Membership Director
  • 推广及活动经理
  • 公共关系/通讯总监
  • Retail salespersons
  • Scouting Services
  • Social Media Coordinator
  • Sport Administrator
  • Sport Agencies
  • Sport Commissions
  • Sports Authority
你的毕业生在哪里工作过
  • 9round Fitness, LLC
  • 美国业余运动联合会.S., Inc.
  • 安德森大学体育广播
  • Bleacher Report
  • Bowie Bay Sox
  • CCTV Sports (Beijing)
  • Cleveland Guardians
  • Cleveland Soccer Club
  • 科尔盖特大学体育营销
  • Columbus Blue Jackets
  • Creative Artists Agency
  • Dunham’s Sports
  • JKS Incorporated Creative and Design (NC)
  • KingsTalent
  • Legends Hospitality
  • Louisville Sluggers
  • Maryland Blue Crabs
  • 密歇根州立大学
  • Middlesboro Daily News Sports Department (Editor)
  • 费城费城人队
  • 全国快速投球垒球协会
  • New Orleans Pelicans
  • NFL Pittsburgh Steelers
  • ONE Championship
  • 渥太华大学体育信息
  • 宾夕法尼亚州立大学体育学院
  • Pittsburgh Steelers
  • 嗅觉好客(克利夫兰)
  • 南马里兰蓝蟹
  • 南卫理公会大学田径
  • Virginia Tech University Athletic Development Office
  • 韦伯州立体育财产
  • 耶鲁大学体育学院

Program Requirements

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“午餐餐厅是一个可以称之为家的好地方. 我们有许多来自不同背景的学生和教授,他们关心并拥有现实世界的经验. 小班授课意味着你可以获得更多一对一的机会,帮助你建立联系,提高学习水平. Tiffin students truly love to support each other and there is a great atmosphere here.”

玛德琳Schuessler-Reckler
Class of 2022
Perrysburg, Ohio
To truly stand out, we must not feel compelled to fit in.